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- Marketing in a changing world: relevance as a growth engine Published: 24 March 2026 Fresh from his panel discussion at SXSW, Chief Marketing Officer Leandro Barreto shares his vision for the next era
- Leandro Barreto, Chief Marketing Officer for Unilever and Beauty & Wellbeing We’re entering a new era of marketing
- Digital acceleration and the democratisation of technology have sparked a profound shift in how people connect, opening up entirely new ways for brands to engage with them
- The volume of content is growing exponentially, offering limitless opportunities for discovery
- Attention is becoming scarcer, rewarding brands that show up with relevance and immediacy
- And people are seeking trusted voices, giving brands the chance to earn credibility through authentic, culturally grounded participation
- Source: Marketing in a changing world: relevance as a growth engine
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Published by Secafe on March 25, 2026. Source: Marketing in a changing world: relevance as a growth engine
